7.1. Definition of Your Personal Story

A personal story is a description of one’s path to success, highlighting key turning points in the speaker’s biography, personal, financial, and professional growth. It is a kind of mini-training that provides listeners with the opportunity to learn about tools for work, paths of development, and achieving one’s own goals. It is an opportunity to present oneself and one’s business in a bright way.

7.1.1. Goal

When preparing your personal story, keep in mind that its goals are to:

• tell about your path to success and achieving personal goals;
• share your current practices, tools, and working methods;
• inspire listeners to pursue their own achievements;
• express gratitude and highlight the role of mentors in your success;
• demonstrate that following the philosophy, values, and concepts of the Company leads to success and well-being;
• share your plans for the future and express confidence in their implementation;
• orient the audience towards success.

7.1.2. The Structure of Personal Story

Tell a few brief episodes of your biography: where you were born, in what family, your main profession, and social status. This will help to find points of contact with the audience. It will show that you are just like your listeners, and you have elements of «similarity» with them. The more you have in common with the audience, the faster an emotional connection is established. This increases attention and trust in your words.

Your past shaped and consolidated your character, your personal and business qualities that help you today, and you are proud of them. Tell us what you did before joining Coral Club. Starting a business with Coral Club, as well as starting any other business, is always a conscious decision. For those who are just about to take this step, it is very important to hear confirmation of the correctness of their choice from people who had their own business before collaborating with Coral Club, but at the same time left it or were able to expand it with the help of Coral Club.

This block should take up no more than 15-20% of your presentation. Remember, your personal story presents your future, so focus on it.

• Your personal story must be told, starting from when you began your collaboration with Coral Club, and why you decided to engage in this particular business: emphasize the moments that were missing in your life (such as free time, independence, opportunities, income, public recognition, and respect) and how the collaboration with the Сompany has changed your life, making your boldest dreams come true and ambitious goals realized.
• Say a few words about your mentor and the people who recommended you to start your business or continue the one you already had, but with Coral Club, and thus changed your destiny.
• Describe your growth and success story with Coral Club. What personal qualities helped you, what challenges did you have to overcome, and what did you have to work on? Emphasize your main tools, methods, and technologies that you recommend for use.
• Express a few words of gratitude to the Company and mentors for your achievements. Emphasize that it is the duplication of mentor’s actions, practice, and decisive actions that lead to success.
• Share your goals and plans for the future, along with specific steps to achieve them. Talk about what you will do tomorrow and what dividends it will bring you. Share your dream with the audience and what you are confident will come true. Your words, dreams, and goals should be inspiring, attractive to the audience, motivating, and encouraging action.

Speak about the future for at least 40% of your speech, sell it, lead the audience to a world of success and unlimited opportunities with Coral Club.

7.1.3. Where is a personal story appropriate:

• at Company events. Depending on the event’s schedule, your personal story can last from 5 to 15 minutes;
• at educational events. In this case, it is recommended to shorten your story to 2-3 minutes.

7.1.4. Main common mistakes often made in personal stories:

• the sentence about starting a business is mentioned, but the story of the business itself is absent,
• when meeting a new person, the main focus is on the names of sponsors and mentors. These people are important to you, but for your interlocutor, they are just strangers, and their names don’t mean anything,
• overindulging in details when telling your personal story. Instead, focus on the common experiences and aspects that will resonate with your audience (we’ve all been children, we all have parents, we’re all gathered at the same event or place), for example: your personal story goes beyond the allotted time. Don’t prolong your speech. Time is an irreplaceable resource, saying the phrase «I’ll learn together with you.» This may make your audience doubt your expertise and professionalism.

7.2. The List of Prohibited Topics at the Company Events:

To avoid misinterpretation of information by the viewers and listeners at the Company events, all speakers are prohibited from discussing:

• referring to materials from any commercial training programs, promoting their organizers and methods for advertising purposes,
• using any training techniques that affect a person’s psyche, suppressing them as an individual,
• using materials from other MLM companies and mentioning their names and representatives in their presentations,
• touching on religious, political, or metaphysical topics,
• discussing topics related to esotericism without reference to the original source,
• expressing gratitude to a specific Member of the Company’s leadership, as the Company’s leadership acts as a unified team. Mentioning a specific representative of the Company’s leadership is only allowed in situations where the speaker wishes to share a story from their past, in which the individual is mentioned,
• mentioning the names of family members of the leadership and employees of the Company.
• using false statements about the effects of the Company’s products, including:
• recommending monotherapy for diseases using dietary supplements,
• referring to specific cases of people being cured or cases of improvement in their health,
• giving recommendations for the use of the Company’s products to pregnant and lactating women.

Each country has its own internal advertising laws. Please ensure that when preparing your speech, you have studied the relevant laws and that your speech complies with local legislation.

Advertising of dietary supplements and nutritional additives should not:

1. create an impression that they are medicinal products and/or possess therapeutic properties,

2. refer to specific cases of people being cured or their condition being improved as a result of monotherapy with dietary supplements,

3. encourage the abandonment of healthy eating habits or necessary medical treatment/professional medical advice,

4. create an impression of the advantages of dietary supplements by referring to the fact that studies are required for the state registration of such additives,

5. use the results of scientific research in the form of a direct recommendation for the use of dietary supplements.

If a speaker plans to use the results of practical application of dietary supplements in their presentation, it is necessary to provide the organizers of the event with a detailed text describing these results in advance.

7.3. Rules for Preparing Speeches at Company Events

Preliminary lists of speakers and topics are approved by the Company management 1.5 months before the event.

• The person responsible for preparing the speaker is the up-level leader/sponsor/mentor of the speaker. The mentor also promotes the speaker on stage and introduces them to the audience.
• A Distributor may propose their own candidacy as a speaker no later than two months before the event.
• The candidate for the speech proposes a clearly formulated topic (topics) in writing, accompanied by theses (the essence of the planned speech).
• Theses are briefly formulated main provisions, the main ideas of the speech.
• After the preliminary approval of the speakers and topics, each person prepares the structure of their speech (the order of disclosure of the theses) and an extended text for each thesis, including descriptions of any video materials used. The structure of the speech and texts are provided for review no later than 1 month before the event. In case of untimely submission of the speech structure and texts, the Company reserves the right to refuse participation.
• Topics, theses, and texts are coordinated with the Company’s management through the responsible manager. Technical aspects of the speech, its structure, control points for photo, audio, and video materials, lighting, and special effects are coordinated with the responsible manager. If the speech has an artistic character, the direction and artistic preparation are coordinated with the responsible manager (if necessary, a producer is involved).
• During the preparation of the speech, topics from the list of topics prohibited at Company events are taken into account.
• If additional speakers are planned to take the stage within the framework of the speech, or the speech is conducted in the form of an interview, then the person who nominated their candidacy as the main speaker is responsible for all the topics and statements of the speakers/interviewees.
• In order to maintain the process under control and save script time for the entire event, it is forbidden for the audience to bring flowers and gifts to the speaker at the end of the speech. Flowers and gifts are presented offstage.
• All speakers, award presenters, and hosts are required to comply with the dress code, which is determined by the event protocol and communicated in advance. It is recommended to coordinate the appearance of the speaker with the responsible event manager by sending a photo for approval no later than 7 days before the event.