5.1. MLM – Business of Relationship

Independent Distributor represents Coral Club to consumers, business partners, and all people interested in a healthy lifestyle around the world. Initially, it is the Independent Distributor who provides the first introduction to the Coral Club’s products and the Company itself. Being an Independent Distributor is a great responsibility. Their activities are a significant contribution to the Company’s business image, a key to successful business development and the realization of the Coral Club’s values, philosophy, and concept.

MLM is a business of relationship based on honesty, transparency, and direct communication with the consumer. Building trust and loyalty with the consumer towards the products is the main task of each Independent Distributor. Almost every advice, consultation, and recommendation from an Independent Distributor is based not only on extensive product documentation but also on many years of positive experience using Coral Club products, personal experience, and the experience of those closest to the Independent Distributor.

The knowledge of the products, based on the materials provided by the Company and personal positive experience of consumption, enables the Independent Distributor to approach each customer individually and, taking into account their needs, offer specific products.

Such personalized approach to satisfying needs is one of the main advantages of direct sales.

Building trust and relationships between Independent Distributors and customers is also aided by image-related factors. We will some of them, which will not only help start a proper dialogue with the customer but also keep them for years to come.

• How you look (business style). What do people evaluate in you in the first few seconds? Your build, clothing, hairstyle, your business card and all possible small details.
• How you speak and what you say (business communication). This includes everything about how you talk: your intonation, the timbre of your voice, enunciation, charisma and emotionality, logic and argumentativeness.
• Compliance with the Ethical Code always distinguishes an Independent Distributor who adheres to the business ethics accepted in direct sales and in Coral Club.
• Public evaluation. How society evaluates what you personally have done: your article, autograph, book, presentation, or business training, your entire structure, your actions (how they relate to what you say).

5.2. Business Style

Appearance and mastery of business style emphasizes the status and professionalism of the Independent Distributor as a business partner of the international company Coral Club. Business style in clothing is a formula for success at business meetings, when presenting opportunities for developing one’s own business with a reliable partner.

Clothing is a kind of code that can tell a lot about a person, their character, and their attitude towards others. Business attire is known to help a person achieve much greater heights than someone wearing ripped jeans.

Business style is not strongly influenced by fashion trends, and therefore, if it does change, it is only to a small extent.

There are two types of dress codes: business dress code (for business meetings with customers, training sessions, visits to the Company’s office, sales offices, and other business-related events) and gala dress code (for formal events organized by the Company or distributors).

Please, get acquainted with the recommendations for forming a business style in clothing [1] and the dress code format for festive events [2].

Essential attributes of the Distributor’s business style include the presence of business accessories (branded notepads, pens, badges, business cards, corporate scarves, etc.) and the use of branded materials (bags, packaging, catalogs, corporate magazine, etc).

5.3. Business Communication

In communication (both oral and written), Independent Distributors spend up to 90% of their active time. To improve the effectiveness of communication, it is important to adhere to a business style when communicating with customers, partners, and especially with those who have the potential to become a member of the Distributor’s team.

High culture of spoken and written business language, good knowledge and intuition of language, ability to use its expressive means and stylistic diversity recommends the Independent Distributor as an educated person, a professional in their field, a reliable business partner. Beautiful and correctly formulated speech testifies to intelligence and education.

Business style excludes the use of ambiguous words, double entendres, and complex sentences, as well as incorrect stress or declension of words.

Speech in business communication is divided into three components: content, expressiveness, and motivational.

Content speech is characterized by clarity and logical thinking - a story about the benefits of a product, opportunities in a Company, etc.

Expressive speech is associated with the emotional coloring that the speaker puts into their words - these may include success stories, results from using Coral Club products, participation in structural and Company events.

The motivational speech is capable of influencing the feelings and thoughts of the listeners - working with leaders, motivating for active actions, personality growth training, and business education.

Social marketing is about building business relationships, emotions, interpersonal and business interactions. In most cases, the outcome of a meeting, the decision to accept your proposal, your influence on team members, and the effectiveness of your training and motivational efforts depend on your intonation and communication style.

Independent Distributors should pay special attention to the correctness and appropriateness of their written communications, such as email messages, messenger chats, and social media posts.

It is important for Independent Distributors to know and use all the components of business communication in situational contexts and to give their oral and written communication the necessary emotional coloring while adhering to the rules of the Code of Ethics.

5.4. The Code of Ethics for Coral Club Independent Distributors

The Code of Ethics for Coral Club Independent Distributors states that the responsibility of the Independent Distributor is to be aware of the provisions and conditions of any written rules and instructions of Coral Club, to monitor changes in them, and to inform members of their network.

• The Independent Distributor is not allowed to directly or indirectly encourage any other Independent Distributor or Consumer of Coral Club to promote, purchase, or sell the products, or participate as a seller in the activities of any other multi-level marketing or direct sales company.
• Independent Distributors are prohibited from using the Company’s offices to promote goods or services of third-party organizations.
• An Independent Distributor is not allowed to represent or act on behalf of the Company as an employee or officer of the Company. Therefore, an Independent Distributor cannot use words or phrases such as «employee», «agent», or «representative of the Company» in connection with their business in the Company, either orally or on business cards or any other printed or electronic media.
• Independent Distributors are required to comply with all national, regional, municipal, and local laws and regulations related to their activities in the Company, and are not allowed to participate in any activity that may discredit the Company or harm its reputation. This rule applies not only to the laws of the country where the Independent Distributor resides but also to the laws of any country in which the Independent Distributor does business, taking advantage of the international sponsorship opportunities offered by the Company.
• Independent Distributors are not allowed to damage the reputation of the Company (by questioning the quality of products and services, the effectiveness of the Compensation Plan, and the professionalism of employees) in conversations with other Independent Distributors or third parties. All questions, suggestions, and wishes should be sent directly to the Company’s offices or through approved feedback forms on the Company’s official websites.
• The Independent Distributor is not allowed to purchase and return Company products in order to maintain their rank level. If such cases are detected, the Company has the right to adjust the Independent Distributor’s rank at its discretion to reflect their actual level of activity in accordance with the Compensation Plan.
• If an Independent Distributor is found not to be conducting distribution activities, the company may reclassify them as a Customer. Reentry of this Club Member into Distributor status is possible only with a positive decision by the Ethics Committee after a personal written request from the Club Member.
• An Independent Distributor may use their personal results from using Coral Club products to promote their business. To use the results of other Club Members, the Distributor must obtain their written consent. Additionally, the Distributor may use reviews and results posted on specialized public channels of the Company.

5.5. Social Standing

Social standing is how others perceive your actions, behavior, and life. Independent Distributors of Coral Club are evaluated by society as successful individuals who evoke positive interest from others. How can you recognize a successful person and what are their characteristics?

• He is energetic and lively at any age. Proper and balanced nutrition, an active lifestyle, sports activities, and forming healthy habits allow him to work more productively and achieve better results.
• Successful people are characterized by confidence and self-control that manifest in everything - their gaze, gait, voice, and decision-making.
• A successful person has an optimistic outlook on life. Everyone has problems, but the ability to keep smiling through them is characteristic of a successful person.
• He pursues his passion and loves what he does.
• A successful person has a warm attitude towards their loved ones. They are grateful to them for supporting them and enabling them to become successful.
• A successful person does not forget old friends, even if they have not achieved the same heights as him. He does not judge people by their wealth, but values sincere feelings.
• Successful people know how to plan their lives and set themselves high and challenging goals, and they put in maximum effort to achieve them.
• An successful person is happy with what they have achieved so far, but they don’t dwell on it, because they know that the best is yet to come.
• They know how to control their fear and keep going until they achieve the result.
• Successful people focus on solving the problem rather than dwelling on the problem itself. They believe in themselves and their abilities and know that luck favors those who take action. Luck plays a role, but to become truly successful, actions are also necessary.
• Successful people do not wait for the right opportunity, they create it themselves.

5.6. Product Presentation and Promotion

Business in partnership with Coral Club does not limit the possibilities of a Distributor in promoting the Company’s values and products both online and offline.

You choose the format that is comfortable for you or use both at your discretion. It is important to observe the rule of personal acquaintance, contact between the Club Member and the consumer everywhere.

Meet and communicate in person, use social networks, blogs, the website of an independent distributor or official landing pages of the Company posted on official Coral Club website.

The main thing is to do it correctly.

See PART 4 “Regulations for Managing Website and Pages on Social Networks” for more details.

Remember that Distributors are Prohibited from:

• promoting products through service institutions (beauty salons, massage rooms, gyms, etc.) by displaying or organizing stands with products, except in cases approved by the Company. To obtain permission, please submit an application through the feedback form on the website (https://gb.coral.club/support/list.php?language=us). The application processing time is 2 weeks.
• selling or demonstrating any Company products in retail stores, online stores (for example: Wildberries, Amazon, etc.), auctions (for example: Ebay, etc.), and also on any websites with free advertisements.
• selling products at prices lower than the club price.
• conducting promotional campaigns for products, announcing discounts, and giving gifts for purchase (for example, «buy Collagen and get Coral-Mine as a gift»).
• motivating registration in their structure with the help of gifts (for example, «join my team and I’ll give you Coral-Mine» / «join my structure and I’ll sign people up for you»).
• motivating rank achievement with material gifts (for example, «close the rank and I’ll give you a TV»).
• openly demonstrating financial means (bonuses from cooperation with the Company) as an easy income obtained without much effort.

1. See Appendix 1 “Recommendations for Business Attire”.

2. See Appendix 2 “Recommendations for Dress Code at Company Events”.