5.1. MLM – Business of Relationship
Independent Distributor represents Coral Club to consumers, business partners, and all people interested in a healthy lifestyle around the world. Initially, it is the Independent Distributor who provides the first introduction to the Coral Club’s products and the Company itself. Being an Independent Distributor is a great responsibility. Their activities are a significant contribution to the Company’s business image, a key to successful business development and the realization of the Coral Club’s values, philosophy, and concept.
MLM is a business of relationship based on honesty, transparency, and direct communication with the consumer. Building trust and loyalty with the consumer towards the products is the main task of each Independent Distributor. Almost every advice, consultation, and recommendation from an Independent Distributor is based not only on extensive product documentation but also on many years of positive experience using Coral Club products, personal experience, and the experience of those closest to the Independent Distributor.
The knowledge of the products, based on the materials provided by the Company and personal positive experience of consumption, enables the Independent Distributor to approach each customer individually and, taking into account their needs, offer specific products.
Such personalized approach to satisfying needs is one of the main advantages of direct sales.
Building trust and relationships between Independent Distributors and customers is also aided by image-related factors. We will some of them, which will not only help start a proper dialogue with the customer but also keep them for years to come.
5.2. Business Style
Appearance and mastery of business style emphasizes the status and professionalism of the Independent Distributor as a business partner of the international company Coral Club. Business style in clothing is a formula for success at business meetings, when presenting opportunities for developing one’s own business with a reliable partner.
Clothing is a kind of code that can tell a lot about a person, their character, and their attitude towards others. Business attire is known to help a person achieve much greater heights than someone wearing ripped jeans.
Business style is not strongly influenced by fashion trends, and therefore, if it does change, it is only to a small extent.
There are two types of dress codes: business dress code (for business meetings with customers, training sessions, visits to the Company’s office, sales offices, and other business-related events) and gala dress code (for formal events organized by the Company or distributors).
Please, get acquainted with the recommendations for forming a business style in clothing [1] and the dress code format for festive events [2].
Essential attributes of the Distributor’s business style include the presence of business accessories (branded notepads, pens, badges, business cards, corporate scarves, etc.) and the use of branded materials (bags, packaging, catalogs, corporate magazine, etc).
5.3. Business Communication
In communication (both oral and written), Independent Distributors spend up to 90% of their active time. To improve the effectiveness of communication, it is important to adhere to a business style when communicating with customers, partners, and especially with those who have the potential to become a member of the Distributor’s team.
High culture of spoken and written business language, good knowledge and intuition of language, ability to use its expressive means and stylistic diversity recommends the Independent Distributor as an educated person, a professional in their field, a reliable business partner. Beautiful and correctly formulated speech testifies to intelligence and education.
Business style excludes the use of ambiguous words, double entendres, and complex sentences, as well as incorrect stress or declension of words.
Speech in business communication is divided into three components: content, expressiveness, and motivational.
Content speech is characterized by clarity and logical thinking - a story about the benefits of a product, opportunities in a Company, etc.
Expressive speech is associated with the emotional coloring that the speaker puts into their words - these may include success stories, results from using Coral Club products, participation in structural and Company events.
The motivational speech is capable of influencing the feelings and thoughts of the listeners - working with leaders, motivating for active actions, personality growth training, and business education.
Social marketing is about building business relationships, emotions, interpersonal and business interactions. In most cases, the outcome of a meeting, the decision to accept your proposal, your influence on team members, and the effectiveness of your training and motivational efforts depend on your intonation and communication style.
Independent Distributors should pay special attention to the correctness and appropriateness of their written communications, such as email messages, messenger chats, and social media posts.
It is important for Independent Distributors to know and use all the components of business communication in situational contexts and to give their oral and written communication the necessary emotional coloring while adhering to the rules of the Code of Ethics.
5.4. The Code of Ethics for Coral Club Independent Distributors
The Code of Ethics for Coral Club Independent Distributors states that the responsibility of the Independent Distributor is to be aware of the provisions and conditions of any written rules and instructions of Coral Club, to monitor changes in them, and to inform members of their network.
5.5. Social Standing
Social standing is how others perceive your actions, behavior, and life. Independent Distributors of Coral Club are evaluated by society as successful individuals who evoke positive interest from others. How can you recognize a successful person and what are their characteristics?
5.6. Product Presentation and Promotion
Business in partnership with Coral Club does not limit the possibilities of a Distributor in promoting the Company’s values and products both online and offline.
You choose the format that is comfortable for you or use both at your discretion. It is important to observe the rule of personal acquaintance, contact between the Club Member and the consumer everywhere.
Meet and communicate in person, use social networks, blogs, the website of an independent distributor or official landing pages of the Company posted on official Coral Club website.
The main thing is to do it correctly.
See PART 4 “Regulations for Managing Website and Pages on Social Networks” for more details.
Remember that Distributors are Prohibited from:
1. See Appendix 1 “Recommendations for Business Attire”.
2. See Appendix 2 “Recommendations for Dress Code at Company Events”.